New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce, bubbly, high-spirited masterpieces, where geometric excess and calligraphic inventions melted joyfully.įreitag is Cosimo Lorenzo Pancini's homage to this era and its typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced the usage of funky, joyful lettering for advertising, product design and tv titling. Have a question? as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Join the exclusive Type Club to get free fonts and special offers on new releases! To download the full font family (all weights, glyphs and numbers) and acquire the commercial license please visit our website: The font here is for PERSONAL/NON-COMMERCIAL USE ONLY! With its versatility and timeless appeal, Freitag Book is a must-have in any designer's toolkit. Its clean lines and legibility also make it ideal for editorial projects like books or newspapers. The Freitag Book font style is perfect for creating contemporary designs such as corporate presentations, fashion magazines, or high-end websites. Designed by Cosimo Lorenzo Pancini, this font family has a unique blend of geometric shapes and soft curves that make it suitable for various projects. Freitag Book is a modern and elegant sans-serif font that exudes sophistication and professionalism.
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